The Studio

Meet Jo

Founder, lead designer, and the creative force behind every
Modern LUXE arrangement.

Jo and Erik — Modern LUXE Flowers Chicago
The Designer

An editorial eye
trained across two
decades of design.

Before flowers, there was event planning. Before event planning, there was the beauty industry. Jo's path to floral design was never straight — it was intentional, winding through entrepreneurship and education, always in pursuit of what makes a moment unforgettable.

Jo founded Modern LUXE Flowers to bring a different standard to Chicago. Not just beautiful flowers — but a creative process clients actually trust.

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01

Vision over catalog

Every client starts with a conversation, not a price sheet. Jo designs to the moment — the venue, the light, the feeling the event is meant to carry.

02

Luxury means precision

From the stem selection to the final placement, nothing is approximate. Details that most people never consciously notice are the ones that make a room feel right.

03

Every occasion is original

No two events receive the same treatment. Each design begins from scratch — shaped by the setting, the season, and what the moment is meant to feel like.

The Team

Great work has
great support
behind it.

While Jo leads all creative work, her husband Erik assists in keeping the business running smoothly as GM. Working behind the scenes, Erik manages the logistics and coordination that allow Jo to focus entirely on the design and client satisfaction.

Together they've built Modern LUXE Flowers into a studio that delivers with both artistry and reliability — on time, on vision, every time.

Ready to create something extraordinary?

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